Guarded insert and gadget supporting device

ABSTRACT

A guarded insert and gadget supporting device, for providing rigid safety protection for a call-out card display and a gadget display, which is provided with a rigid guard portion for securing the displays from damage and for securing the personnel in the vicinity of the display from injury, for use in conjunction with a display device which includes an upstanding loop portion for displaying promotional call-out materials and an extending hook portion for displaying a gadget or other device, for sales promotions and associated gadget displays, to provide safety, efficiency, and convenience in the utilization thereof.

United States atent [19] Cox 1 1 GUARDED INSERT AND GADGET SUPPORTINGDEVICE [75] Inventor: Robert N. Cox, Cranbury, NJ.

[73] Assignee: Etamco industries, Belleville, NJ.

[22] Filed: (kt. 13, 1972 [21] Appl. No.: 297,253

[52] US. Cl 211/57. 248/205. 248/223.

[5 1] Int. Cl. A47f 7/00 [58] Field of Search 248/204, 309; 211/57, 59

[56 References Cited .UNITED STATES PATENTS 797,685 8/1905 Harris 211/59UX 901,901 10/1908 Hornick 211/57 2,921,393 l/l960 Wood 248/204 XFOREIGN PATENTS OR APPLICATIONS 470,201 8/1914 France 248/204 June 11,1974 Primary Examiner-William H. Schultz Attorney, Agent, or Firm-HarrySommers [57] ABSTRACT A guarded insert and gadget supporting device, forproviding rigid safety protection for a call-out card display and agadget display, which is provided with a rigid guard portion forsecuring the displays from damage and for securing the personnel in thevicinity of the display from injury, for use in conjunction with adisplay device which includes an upstanding loop portion for displayingpromotional call-out materials and an extending hook portion fordisplaying a gadget or other device, for sales promotions and associatedgadget displays, to provide safety, efficiency, and convenience in theutilization thereof.

4 Claims, 2 Drawing Figures GUARDED INSERT AND GADGET SUPPORTING DEVICEBACKGROUND OF INVENTION This invention relates generally to displaydevices, and more specifically to a guarded insert and gadget supportingdevice with means for guarding gadget displays which are associated withpromotional material displays.

Among the objects of the present invention is the provision of means forguarding gadget displays associated with insert call-out card displaysto provide safety for shopper movement as in supermarket aisles, and tosecure the gadgets and other merchandise displayed for merchandisepromotion purposes.

The foregoing objects, and others, as will become apparent in the courseof the ensuing specification, are achieved in accordance with thepresent invention, by the provision therein of a novel guard portionoperable, as below described, so that maximum protection is provided inpromotion and gadget display toincrease the safety, efficiency andconvenience of utilization of the display device.

BRIEF DESCRIPTION OF THE DRAWINGS DESCRIPTION OF PREFERRED EMBODIMENTSIn accordance with the preferred mode of practicing the invention, theguarded insert and gadget supporting device 11 (FIGS. 1 and 2), forexample, comprises a support portion 12, an upstanding loop portion 13,an extender hook portion 14, and a guard portion 15, and is supported insupport means 16 (FIG. 2).

The support portion 12 comprises, (FIGS. 1 and 2), for example, asupport end portion 20, withretainer projecting portions 21, 21', 21",21 (shown) along the upper and lower portion thereof, which is rotatablyjournalled in the support means 16, and an outer end portion 22.

The upstanding loop portion 13(FIGS, 1 and 2), for example, comprises afirst loop portion 30, which extends from the support portion outer endportion 12, a second loop portion 31, which extends from and adjacent tothe first loop portion 30, and an outer end portion 32, which in theembodiment of the invention shown in FIGS. 1 and 2, provides a riserportion of substantially the same height as the height of the supportportion outer end portion 32, for the call-out card.

The extender hook portion 14, for example (FIG. 1), comprises anextender support portion 40, upon which the gadget G is supported, whichextends from the upstanding loop portion outer end portion 32, and ahook retainer portion 41, which is located'at the outer end thereof.

The guard portion 15 comprises (FIGS. 1 and 2), for example, acontinuous loop portion 50, which extends about the extender hookportion 14, and a connection portion 51, where the guard portion 15 ismounted on the extender hook portion 14.

The support means 16 (FIG. 2) comprises. for example, a mounting clip60, which includes apertures which are aligned and through which thesupport end portion 20 extends, and a mounting bracket 61 which may bemounted to a display cabinet including a shelf forward portion S.

In operation, for example, the guarded insert and gadget supportingdevice may be utilized to provide a call-out card display and gadgetdisplay in a promotional merchandising campaign, for example, in a'supermarket, by mounting the device to extend from a display cabinetshelf, so that the extender hook portion 14 would, for example, extendover a food section with the upstanding loop portion 13 supporting thecall-out card for display to shoppers moving down the aisle, with thecall-out card being retained in the upstanding loop portion 13 by beinginserted between the first loop portion 30 and the second loop portion31 (FIG. 1) and with the gadget being displayed by being supported onthe extender hook portion 14. The promotional merchandising campaigncould, for example, incorporate the use of a call-out card for tongswhich'would be supported thereby, with the extender hook portionextending over a display cabinet containing corn, to attract theattention of a shopper purchasing corn, or other shoppers moving downthe aisle, to purchase the tongs for use in handling the corn in boilingwater. A great many other merchandising campaigns could incorporate useof the display extender hook therein.

The guard portion 15 extends about the extender hook portion 14 and isrigidly mounted to the upstanding loop portion outer end portion 32 toprovide protection against injury to shoppers or store personnel in thevicinity which could result from direct contact with the extender hookportion 14, by providing a smooth continuous protective shield whichwill prevent injury upon contact therewith, and to provide a movableprotective barrier which will yield upon contact therewith by turningwith the support portion outer end portion 22 which is rotatablyjournalled in the support means 16 and which is connected to the guardportion 15 through the upstanding loop portion 13.

It is thus seen that the provision of the features described aboveenables the display of promotional callout card materials in conjunctionwith the display of associated gadgets in a convenient and efficientmanner.

While the present invention has been particularly described in terms ofspecific embodiments thereof, it will be evident in view of the presentdisclosure that numerous variations upon the invention are enabledthereby without yet departing from the teaching thereof. Accordingly,the invention is to be broadly construed and limited only by the scopeand spirit of the claims now appended hereto.

I claim:

l. A guarded insert and gadget supporting device, supportable in supportmeans, comprising:

a. a support portion, supportable at one end thereof in the supportmeans, and which includes an outer end portion;

b. an upstanding loop portion, continuous with and extending from theouter end portion of the support portion, and including an outer endportion;

c. an elongated extender supporting portion, which is continuous withand which extends from the outer end portion of the upstanding loopportion in a plane at a substantial angle to that of said outer endportion; and

d. a guard portion, which extends generally about the extendersupporting portion and in substantially parallel relation to the planethereof, to thereby serve as a safeguarding barrier, guarding andprotecting shoppers from accidental contact with the extender supportingportion and thus from injury thereby.

2. A guarded insert and gadget supporting device as recited in claim 1,in which the extender supporting portion is continuous with and extendsfrom the outer end of the upstanding loop portion and terminates in afree end portion, and a hook retainer portion continuous with andangularly extending from the free end portion of the extender supportportion so that the gadget to be so supported by said device may bepositioned over the hook retainer portion and onto the support portion.

3. A guarded insert and gadget supporting device as recited in claim 1in which the extender support portion is continuous with and extendsfrom the outer end of the upstanding loop portion, and a hook retainerportion is continuous with and extends from the extender support portionand in which the support portion further comprises a support endportion, including retainer projecting portions.

4. A guarded insert and gadget supporting device as recited in claim 1in which the extender support portion is continuous with and extendsfrom the outer end of the upstanding loop portion, and in which thesupport means includes a mounting clip, and complementary means on thesupport end portion and clip rotatably journalling the support endportion in the clip, the

end portion yielding upon contact.

1. A guarded insert and gadget supporting device, supportable in supportmeans, comprising: a. a support portion, supportable at one end thereofin the support means, and which includes an outer end portion; b. anupstanding loop portion, continuous with and extending from the outerend portion of the support portion, and including an outer end portion;c. an elongated extender supporting portion, which is continuous withand which extends from the outer end portion of the upstanding loopportion in a plane at a substantial angle to that of said outer endportion; and d. a guard portion, which extends generally about theextender supporting portion and in substantially parallel relation tothe plane thereof, to thereby serve as a safeguarding barrier, guardingand protecting shoppers from accidental contact with the extendersupporting portion and thus from injury thereby.
 2. A guarded insert andgadget supporting device as recited in claim 1, in which the extendersupporting portion is continuous with and extends from the outer eNd ofthe upstanding loop portion and terminates in a free end portion, and ahook retainer portion continuous with and angularly extending from thefree end portion of the extender support portion so that the gadget tobe so supported by said device may be positioned over the hook retainerportion and onto the support portion.
 3. A guarded insert and gadgetsupporting device as recited in claim 1 in which the extender supportportion is continuous with and extends from the outer end of theupstanding loop portion, and a hook retainer portion is continuous withand extends from the extender support portion and in which the supportportion further comprises a support end portion, including retainerprojecting portions.
 4. A guarded insert and gadget supporting device asrecited in claim 1 in which the extender support portion is continuouswith and extends from the outer end of the upstanding loop portion, andin which the support means includes a mounting clip, and complementarymeans on the support end portion and clip rotatably journalling thesupport end portion in the clip, the end portion yielding upon contact.